Références bibliographiques

Diffusion of electronic media

Allen, Jonathan P. (2004), “The Evolution of New Mobile Applications: A Sociotechnical Perspective,” International Journal of Electronic Commerce, 8 (1), 23-36.

Bruner II, Gordon C. and Anand Kumar (2005), “Explaining Consumer Acceptance of Handheld Internet Devices,” Journal of Business Research, 58 (5).

Dabholkar, Pratibha A. and Richard P. Bagozzi (2002), “An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Consumer Traits and Situational Factors,” Journal of the Academy of Marketing Science, 30 (3), 184.

van Everdingen, Yvonne M., Wouter B. Aghina, and Dennis Fok (2005), “Forecasting Cross- Population Innovation Diffusion: A Bayesian Approach,” International Journal of Research in Marketing, 22 (3).

Vernette, E (2002), “Le rôle et le profil des leaders d’opinion pour la diffusion de l’Internet,” Décisions Marketing, 25, 37-51.

Use of Internet for shopping

Bhatnagar, Amit and Sanjoy Ghose (2004), “Segmenting Consumers Based on the Benefits and Risks of Internet Shopping,” Journal of Business Research, 57 (12), 1352.

Bhatnagar, Amit and Sanjoy Ghose (2004), “A Latent Class Segmentation Analysis of E- Shoppers,” Journal of Business Research, 57 (7), 758.

Biswas, Dipayan and Abhijit Biswas (2004), “The Diagnostic Role of Signals in the Context of Perceived Risks in Online Shopping: Do Signals Matter More on the Web?,” Journal of Interactive Marketing, 18 (3).

Cases, Anne-Sophie (2002), “Perceived Risk and Risk-Reduction Strategies in Internet Shopping,” International Review of Retail Distribution and Consumer Research, 12 (4), 375-94.

Website choice and loyalty in e-commerce

Anderson, Rolph and Srini. S. Srinivasan (2003), “E-Satisfaction and E-Loyaty: A Contingency Framework,” Psychology and Marketing, 20 (2), 123-38.

Bart, Yakov, Venkatesh Shankar, Fareena Sultan, and Glen L. Urban (2005), “Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study,” Journal of Marketing, 69 (October), 133-52.

Bergeron, Jasmin (2001), “Les facteurs qui influencent la fidélité des clients qui achètent sur Internet,” Recherche et Applications en Marketing, 16 (3), 39-53.

Strategic moves on the Net

Alba, Joseph, Chris Janiszewski, Richard Lutz, Alan G. Sawyer, and Stacy Wood (1998), “Achat interactif à domicile : quels avantages pour les consommateurs, les distributeurs et les producteurs présents sur le marché électronique ?,” Recherche et Applications en Marketing, 13 (3), 79-102.

Badot, O., Christian Navarre, and Marc Dupuis (2004), “L’attitude des concessionnaires de la distribution automobile à l’égard d’Internet : les résultats contrastés d’une étude exploratoire sur quatre pays européens,” Journée Nantaise de recherche sur le e-Marketing.

Biyalogorsky, Eyal and Prasad A. Naik (2003), “Clicks and Mortar: The Effect of On-line Activities on Off-line Sales,” Marketing Letters, 14 (1), 21-32.

Coltman, Tim, Timothy M. Devinney, Alopi Latukefu, and David F. Midgley (2001), “E-Business: Revolution, Evolution, or Hype?,” California Management Review, 44 (1), 57.

Website customization

Richard, Marie-Odile (2004), “Modeling the Impact of Internet Atmospherics on Surfer Behavior,” Journal of Business Research, In proof.

Stevenson, Julie S., Gordon C. Bruner, and Anand Kumar (2000), “Webpage Background and Viewer Attitude,” Journal of Advertising Research, 29-34.

Weinberg, Bruce D. (2000), “Don’t Keep your Internet Customers Waiting Too Long at the (Virtual) Front Door,” Journal of Interactive Marketing, 14 (1), 30.

Interactive communication

Gal-Or, Esther and Esther Gal-Or (2005), “Customized Advertising via a Common Media Distributor,” Marketing Science, 24 (2).

Lendrevie, Jacques (2000), “Internet est-il doué pour la publicité ?,” Revue Française du Marketing, 177/178.

Pavlou, Paul A and David W Stewart (2000), “Measuring the Effects and Effectiveness of Interactive Advertising: A Research Agenda,” Journal of Interactive Advertising, 1 (1), 33.

Rodgers, Shelly and Esther Thorson (2000), “The Interactive Advertising Model: How Users Perceive and Process Online Ads,” Journal of Interactive Advertising, 1 (1).

Stewart, David W. and Paul A. Pavlou (2002), “From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media,” Journal of the Academy of Marketing Science, 30 (4), 376.

Yadav, Manjit S. and Rajan Varadarajan (2005), “Interactivity in the Electronic Marketplace: An Exposition of the Concept and Implications for Research,” Journal of the Academy of Marketing Science, 33 (4).

Website traffic building

Drèze, Xavier and Fred Zufryden (2004), “Measurement of Online Visibility and its Impact on Internet Traffic,” Journal of Interactive Marketing, 18 (1), 20.

Hoffman, Donna L. and Thomas P. Novak (2000), “How to Acquire Customers on the Web,” Harvard Business Review, 78 (3), 179.

Ilfeld, Johanna S. and Russell S. Winer (2002), “Generating Website Traffic,” Journal of Advertising Research, 42 (5), 49.

Online branding and brand building

Bouguerra, Afifa (2002), “Internet, une opportunité d’expression de la philosophie de la marque,” Journée Nantaise de recherche sur le e-Marketing, J.-F. Lemoine et F. Rowe eds.

Campbell, Margaret C. and Kevin L. Keller (2003), “Brand Familiarity and Advertising Repetition Effects,” Journal of Consumer Research, 30, 292-304.

Chiou, Jyh-Shen and Cathy Cheng (2003), “Should a Company Have Message Boards on its Web Sites?,” Journal of Interactive Marketing, 17 (3), 50.

Virtual communities

Furrer, Olivier and D. Sudharshan (2001), “Internet Marketing Research: Opportunities and Problems,” Qualitative Market Research, 4 (3), 123-29.

Galan, Jean-Philippe (2002), “L’analyse des fichiers log pour étudier l’impact de la musique sur le comportement des visiteurs d’un site web culturel,” Actes du Congrès International de l’Association Française du Marketing.

Galan, Jean-Philippe and Eric Vernette (2000), “Vers une 4ième génération : les études de marché ” on-line “,” Décisions Marketing, 19, 39-52.

Ganassali, Stéphane and Jean Moscarola (2004), “Protocoles d’enquête et efficacité des sondages par Internet,” Décisions Marketing, 33.

Références bibliographiques: Pierre VOLLE, University of Paris Dauphine © January 2006